The Economy

Merlin Stone

Chapter 4 in Marketing and Economics, 1980, pp 34-53 from Palgrave Macmillan

Abstract: Abstract If we define the marketing manager’s job as that of structuring the relations between the firm and its customers, it is clear that in order to do the job successfully the manager needs to be well informed about the firm and its environment (buyers, distributors, competitors, resource usage inside the firm, etc.). Information about these areas needs to be obtained and interpreted without too much expenditure of time and resources. In Chapters 4–7, we separate those parts of economic analysis which may be of use to the marketing manager in extracting information from his environment and interpreting it.

Keywords: Capital Stock; Exchange Rate Change; Marketing Manager; Permanent Income; Liquid Asset (search for similar items in EconPapers)
Date: 1980
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DOI: 10.1007/978-1-349-16426-4_4

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