Product Demand

Merlin Stone

Chapter 5 in Marketing and Economics, 1980, pp 54-68 from Palgrave Macmillan

Abstract: Abstract There are two basic approaches to the analysis of demand. The first discusses the links between the quantity of a product demanded and variables such as price, income of buyer, advertising expenditure, and so on. The second approach, which is highly developed in the market research literature, analyses buyers’ demand for product characteristics and how this demand is translated into demand for particular products (e.g. how demand for comfort, speed, acceleration capacity, etc. arises and is translated into demand for particular kinds of transport).

Keywords: Product Group; Tungsten Carbide; Electricity Price; Relative Prex; Product Demand (search for similar items in EconPapers)
Date: 1980
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DOI: 10.1007/978-1-349-16426-4_5

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