Market Choice

Merlin Stone

Chapter 9 in Marketing and Economics, 1980, pp 109-117 from Palgrave Macmillan

Abstract: Abstract Markets (which we define in this chapter as groups of buyers) can be classified for marketing decision purposes in various ways: geographically (national, regional, urban/rural), by income level, occupationally, by social class, by competitive basis (for example intensity of competition in market), behaviourally (for example people with certain leisure activities or buying habits), and so on. In industrial markets, classification may be on an industry basis (goods produced or technologies used), size of purchasing budget basis, ownership basis (public, communal or private), form of purchasing basis (tender, order, etc.), geographical basis, and so on. Markets may also be classified according to sensitivity to key variables (to price, free offers, etc.).

Keywords: Entry Barrier; Concentrate Industry; Risk Spreading; Competitive Structure; Market Choice (search for similar items in EconPapers)
Date: 1980
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DOI: 10.1007/978-1-349-16426-4_9

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