Financial Markets

Peter F. Hutton
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Peter F. Hutton: Market & Opinion Research International Ltd (MORI)

Chapter 6 in Survey Research for Managers, 1990, pp 133-147 from Palgrave Macmillan

Abstract: Summary Financial markets are fast expanding in size and sophistication. An industry which used to service defined market segments has seen these segments increasingly blur at the edges. Whilst it used to be able to wait for customers to come to, it now has to market its services, or suffer the consequences of not so doing. Market research has provided a different perspective within which the banks, insurance companies, building societies and a host of other financial institutions have come to redefine their objectives and priorities for the future. The crude division between the markets for personal and corporate financial services obscures the tremendous diversity of these services. For many of these the industry is only just waking up to the potential for using survey research as a basis for sound decision-making.

Keywords: Financial Market; Financial Institution; Financial Service; Survey Research; Banking Service (search for similar items in EconPapers)
Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-20698-8_6

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DOI: 10.1007/978-1-349-20698-8_6

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