The English Riviera: Sun, Sea and Something Else

Les Lumsdon

Chapter 8 in Marketing for Tourism, 1992, pp 74-87 from Palgrave Macmillan

Abstract: Abstract (a) To understand the concept of destination marketing (b) To examine the relationship between product development and promotion in the context of a seaside resort

Date: 1992
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-21946-9_8

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DOI: 10.1007/978-1-349-21946-9_8

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