Granada Studios Tours: You Won’t Believe it ’Till You See it!

Les Lumsdon

Chapter 9 in Marketing for Tourism, 1992, pp 88-98 from Palgrave Macmillan

Abstract: Abstract (a) To discuss the issue of seasonality and management of demand (b) To evaluate promotional campaign techniques (c) To understand the importance of visitor care at attractions

Date: 1992
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-21946-9_9

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DOI: 10.1007/978-1-349-21946-9_9

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