The Mexx Group: Textbook Innovation at Work

Oliver L. Landreth

Chapter 10 in European Corporate Strategy, 1992, pp 152-164 from Palgrave Macmillan

Abstract: Abstract The Corporate Design headquarters of the Mexx Group, situated in a quiet suburb of The Hague, recently won a prize as one of the seven most innovative buildings in the world. From the outside, it is an attractive nineteenth-century grey and white building set in wooded grounds; on the inside, it is a spacious, post-modernist structure in which a visitor is immediately struck by its luxury. It is an office complex more in line with what one would expect from a prestigious advertising agency rather than a clothes designer/wholesaler. Yet, this building, in combining a sense of order and structure together with creativity, succeeds in symbolising not only the success of the Mexx Group, but also its management philosophy. Though not without its share of problems, the Mexx Group is, by most standards, a success story.

Keywords: Corporate Strategy; Retail Outlet; Corporate Identity; Brand Awareness; Management Philosophy (search for similar items in EconPapers)
Date: 1992
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-22313-8_10

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349223138

DOI: 10.1007/978-1-349-22313-8_10

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().