The Scandinavian Approach to mBanking

Joseph A. DiVanna

Chapter Chapter 15 in Redefining Financial Services, 2002, pp 123-128 from Palgrave Macmillan

Abstract: Abstract The many visions of mobile banking (hereafter mBanking) have led some financial services institutions to believe that instead of ‘m’ standing for mobile banking, it should stand for mystical banking, as in many cases the return on investments is as elusive as the Holy Grail. Successful in Scandinavia and so far failing to meet expectations everywhere else, mBanking offers two lessons: firstly, the successful implementation of the technological aspect of product offerings is directly proportional to the social adoption or saturation of the cellular phone technology; and secondly, the financial services product offerings’ value proposition is directly connected to the demographic tastes indigenous not only to a specified geography, but also to highly fragmented market segments of technology adept customers.

Keywords: Mobile Phone; Financial Service; Share Trading; Debit Card; Product Offering (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0721-9_16

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DOI: 10.1057/9781403907219_16

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