Privacy: Big Brother Meets the Marketing Mavens

Joseph A. DiVanna

Chapter Chapter 23 in Redefining Financial Services, 2002, pp 179-189 from Palgrave Macmillan

Abstract: Abstract Merriam-Webster’s Dictionary defines the term ‘privacy’ as: the quality or condition of being secluded from the presence or view of others; the state of being free from unsanctioned intrusion; a person’s right to privacy.

Keywords: Credit Card; Financial Service; Privacy Protection; Customer Data; Consumer Privacy (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0721-9_24

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DOI: 10.1057/9781403907219_24

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