Introducing eMarketplaces

Joseph A. DiVanna

Chapter Chapter 7 in Redefining Financial Services, 2002, pp 69-75 from Palgrave Macmillan

Abstract: Abstract Markets, marketplaces and eMarketplaces all share a common function, set of behaviours and ultimately the same future. Hunt and Murray said: A market at its most basic is simply a meeting place of buyer and seller where the needs of one are satisfied by the surplus of another.2

Keywords: Financial Service; Customer Relationship Management; Mass Customization; Market Maturity; Product Offering (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0721-9_8

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DOI: 10.1057/9781403907219_8

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