Conceptualisation Matrix

Chris Harris

Chapter Chapter 24 in Hyperinnovation, 2002, pp 279-281 from Palgrave Macmillan

Abstract: Abstract Conceptualisation is a medium, not only for ontime introduction, but also potential success in the market. In the same vein, the single most important reason for increased cost-to-market also derives from lack of definition at the beginning. Mostly, definition is lacking due to the absence of methodology. Below I detail a method for turning the above customer-driven technical characteristics into a total conceptualisation matrix.

Keywords: Human Resource Management; Technical Characteristic; Design Target; Potential Success; Feedback Report (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0735-6_24

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DOI: 10.1057/9781403907356_24

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