Planning strategic relationships

Rob Jones and Dan Murphy

Chapter Chapter 2 in Retail Therapy, 2003, pp 50-67 from Palgrave Macmillan

Abstract: Abstract Because relationships are at the heart of this book, we’re going to spend some time thinking about how to manage them. Is there really such a thing as a business relationship or is that just a figure of speech? Maybe relationships are things to leave behind when we set off for the office. And what about relationships between businesses? And if there really are business relationships, should they be managed using emotions or logic? We’re going to think about whether being tough is the same thing as being business-like. We’re going to think about whether there’s a link between co-operation and being weak. The answers to these questions have a bearing on everything from supplier negotiations to employee discipline. Our route might seem roundabout at times, but our destination is very close to home.

Keywords: Corporate Governance; Positive Emotion; Business Relationship; Emperor Penguin; Audit Rule (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-1451-4_4

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DOI: 10.1057/9781403914514_4

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