Reputation as the new religion: the powers behind the movement

Chris Genasi

Chapter Chapter 3 in Winning Reputations, 2002, pp 29-50 from Palgrave Macmillan

Abstract: Abstract In this chapter we will examine the forces and trends that shape reputation. You will see that great reputations do not just happen — they are built and nurtured and we will look at how you, too, can achieve this transformation.

Keywords: Stakeholder Group; Business Leader; Corporate Philanthropy; Reputation Management; Planning Cycle (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-3753-7_3

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DOI: 10.1057/9781403937537_3

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