You are your PR: living out your reputation

Chris Genasi

Chapter Chapter 5 in Winning Reputations, 2002, pp 86-103 from Palgrave Macmillan

Abstract: Abstract The previous chapter looked at the reputation architecture blueprint for any successful campaign. By following that model, you will ensure that you cover all the bases in developing a thorough, professional programme of work in order to understand and improve your reputation.

Keywords: Message Delivery; Reputation Management; Message Mapping; Strong Reputation; Business Friend (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-3753-7_5

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DOI: 10.1057/9781403937537_5

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