What the reputation consultants say … and don’t say

Chris Genasi

Chapter Chapter 7 in Winning Reputations, 2002, pp 113-127 from Palgrave Macmillan

Abstract: Abstract You might have been forgiven for thinking that as people spend more time working on understanding and improving their own reputation and that of their businesses, they might need less outside help from PR consultants.

Keywords: External Advisor; Team Change; Reputation Building; Good Client; Client Retention (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-3753-7_7

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DOI: 10.1057/9781403937537_7

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