Spreading your gospel: how to turn your employees into your biggest fans

Chris Genasi

Chapter Chapter 9 in Winning Reputations, 2002, pp 148-159 from Palgrave Macmillan

Abstract: Abstract In the recent reputation management boom, one group of stakeholders has been largely overlooked and that is employees. Although resources allocated to external communications have been growing in size and sophistication, internal communications have been the Cinderella of reputation management.

Keywords: Internal Communication; Line Manager; Employee Behaviour; Business Goal; External Communication (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-3753-7_9

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DOI: 10.1057/9781403937537_9

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