What factors are important to organisational buyers when choosing a supplier? – a major area of research in the field of industrial buying behaviour

Virginia Băleanu
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Virginia Băleanu: University of Petroşani, Romania

Annals of the University of Petrosani, Economics, 2002, vol. 2, 5-10

Abstract: This paper gives a brief introduction to industrial buying behaviour and the most reviewed concepts in the literature and research on this area: the buying process and the supplier selection decisions

Keywords: industrial buying behaviour; buying centre; buygrid framework; buyphases; buyclasses (search for similar items in EconPapers)
Date: 2002
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