Strategic Planning of Spreading Activity on the Basis of Accountancy Information

Monica Pătruțescu
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Monica Pătruțescu: University of Craiova, Romania

Annals of the University of Petrosani, Economics, 2008, vol. 8, issue 2, 81-86

Abstract: Strategic planning of spreading refers to the allotment of long term resources, under the conditions when they are variable. Thus, providing finite products on for a developing market or for other market segments, the use of some new distribution channels or means of transport, are decisions that should be adopted at the level of strategic planning. The strategy within spreading domain is elaborated on the basis of some plans and programs that comprise the sales estimated for a certain time horizon. These estimations are realized on the basis of the information proceeded from the accountancy system and from exterior sources available for the marketing department

Keywords: strategic planning; optimum spreading stock; delivery; distribution; management of sales (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:8:i:2:y:2008:p:81-86

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