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Competitiveness and Strategy for Automobile Industry in Europe

Nicoleta Isac
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Nicoleta Isac: University of Piteşti, Romania

Annals of the University of Petrosani, Economics, 2009, vol. 9, issue 2, 51-56

Abstract: The auto sector is often credited as the engine room of Europe. The European Union is the homeland to a competitive and innovative automotive industry that generates activity throughout the economy - from materials and parts supply, to R&D and manufacturing, to sales and after-sales services. In the second half of 2009, against the backdrop of fierce competitiveness and progress on sustainability, the economic downturn hit the industry. The banking crisis stalled economies; consumers and businesses struggled to access credit. Private individuals held off purchasing new cars and businesses began to fight for survival. Commercial vehicles continued their sharp downturn in the first quarter of 2009. The drop in passenger car registrations recovered somewhat to a still formidable minus 15%, supported by the introduction of fleet renewal incentives in a number of EU member state.

Keywords: competitiveness; management; strategy; automobile industry; market (search for similar items in EconPapers)
Date: 2009
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