Monetary incentives in mail surveys

J. Armstrong

MPRA Paper from University Library of Munich, Germany

Abstract: Eighteen empirical studies from fourteen different researchers provide evidence that prepaid monetary incentives have a strong positive impact on the response rate in mail surveys. One of these studies is described here and an attempt is made to generalize from all eighteen about the relationship between size of incentives and reduction in nonresponse. These generalizations should be of value for the design of mail survey studies.

Keywords: marketing; market research; surveys (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 1975
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Citations: View citations in EconPapers (13)

Published in Public Opinion Quarterly 39 (1975): pp. 111-116

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:81695

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