Intercultural Differences in International Business Negotiation and Enterprise

Problematika mezikulturních rozdílů v mezinárodním jednání a podnikání

Miroslava Zamykalová, Soňa Gullová and Františka Müllerová

Acta Oeconomica Pragensia, 2005, vol. 2005, issue 2, 147-157

Abstract: When entering foreign markets firms should consider the special characteristics of international environment, existing intercultural differences, try to recognize factors influencing the behaviour and decision-making of consumers, managers, businessmen and negotiators. These characteristics and differences must be respected in the process of preparation and application of suitable marketing policy, corporate and personal management and successful business negotiation.

Keywords: intercultural differences; marketing; management; business negotiation (search for similar items in EconPapers)
JEL-codes: F15 (search for similar items in EconPapers)
Date: 2005
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DOI: 10.18267/j.aop.192

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