Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)

Trh marketingového výzkumu v praxi (v České republice). Analýza vybraných aspektů

Libuše Laschoberová

Acta Oeconomica Pragensia, 2010, vol. 2010, issue 1, 34-59

Abstract: This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more than before; H2: Companies' requirements regarding quality of conducting of marketing research have been growing; H3: The share of international marketing research projects has been growing compared to national marketing research projects). All the hypotheses were confirmed. Detailed results are described in this article.

Keywords: marketing research; application in practice; significance of marketing research; requirements; international projects; primary research (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2010
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DOI: 10.18267/j.aop.293

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