Kauftipp: Kaufhaus-Aktien, or Headlines of Stock Performance Reports in German Press

Kauftipp: Kaufhaus-Aktien aneb titulky burzovních zpráv v německém tisku

Jaroslav Březina

Acta Oeconomica Pragensia, 2012, vol. 2012, issue 2, 70-76

Abstract: Market reports in the German press are a very interesting area in terms of subtitle linguistics. Subtitles show a number of characteristics. The typical features include the use of metaphoric means of expression, metaphorical models and phrasemes. Regarding the function and role of subtitles in market reports, there is no professional consensus in the research of language for special purposes. The analysis suggests that the importance of headlines as the bearers of important information rather complements their attraction function and their attempt to attract the reader's attention.

Keywords: stock exchange; market reports; shares; headline; phraseology; proverb (search for similar items in EconPapers)
Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://aop.vse.cz/doi/10.18267/j.aop.364.html (text/html)
http://aop.vse.cz/doi/10.18267/j.aop.364.pdf (application/pdf)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:prg:jnlaop:v:2012:y:2012:i:2:id:364:p:70-76

Ordering information: This journal article can be ordered from
Redakce Acta Oeconomica Pragensia, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3
http://aop.vse.cz

DOI: 10.18267/j.aop.364

Access Statistics for this article

Acta Oeconomica Pragensia is currently edited by Klára Šimůnková

More articles in Acta Oeconomica Pragensia from Prague University of Economics and Business Contact information at EDIRC.
Bibliographic data for series maintained by Stanislav Vojir ().