Attitudes of Czechs towards Working Life

Postoje Čechů k práci a pracovnímu životu

Václav Stříteský and Marek Stříteský

Acta Oeconomica Pragensia, 2015, vol. 2015, issue 2, 40-53

Abstract: The paper deals with consumer attitudes and perceptions of working life on the Czech labour market and analyses possibilities of the Czech labour market segmentation. The research is based on an analysis of data MML-TGI provided by Median agency. This data source is highly accepted in targeted marketing. In the first part the research focuses on the satisfaction of Czech people with their jobs and salary and identification of prevailing attitudes to work and employer loyalty. The next section identifies segments of the Czech labour market according to the perceived importance of selected aspects of working life. These segments are further characterized. The research results provide a new perspective on issues of employee recruitment, motivation and retention, which may be the real base for the application of HR marketing in its complexity in organizations operating on the Czech labour market.

Keywords: motivation; HR segmentation; job satisfaction; working life; Czech labour market (search for similar items in EconPapers)
JEL-codes: M31 M51 M54 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://aop.vse.cz/doi/10.18267/j.aop.469.html (text/html)
http://aop.vse.cz/doi/10.18267/j.aop.469.pdf (application/pdf)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:prg:jnlaop:v:2015:y:2015:i:2:id:469:p:40-53

Ordering information: This journal article can be ordered from
Redakce Acta Oeconomica Pragensia, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3
http://aop.vse.cz

DOI: 10.18267/j.aop.469

Access Statistics for this article

Acta Oeconomica Pragensia is currently edited by Klára Šimůnková

More articles in Acta Oeconomica Pragensia from Prague University of Economics and Business Contact information at EDIRC.
Bibliographic data for series maintained by Stanislav Vojir ().