Efficacy of Environmental Health E-Training for Journalists

Megan L. Parin, Elissa Yancey, Caroline Beidler and Erin N. Haynes

Studies in Media and Communication, 2014, vol. 2, issue 1, 71-80

Abstract: Communities report a low level of trust in environmental health media coverage. In order to support risk communication objectives, the goals of the research study were to identify whether or not there is a gap in environmental reporting training for journalists, to outline journalists¡¯ methods for gathering environmental health news, to observe journalists¡¯ attitudes toward environmental health training and communication, and to determine if electronic training (online/e-training) can effectively train journalists in environmental health topics. The results indicated that environmental journalists have very little to no formal environmental journalism training. In addition, a significant percentage of journalists do not have any formal journalism education. Respondents most preferred to receive continuing environmental journalism training online. Online instruction was also perceived as effective in increasing knowledge and providing necessary reporting tools, even among participants adverse to online instructional methods. Our findings highlight the changing media climate¡¯s need for an increase in electronic journalism education opportunities to support environmental health journalism competencies among working professional journalists.

Keywords: environmental reporting training; media-scientist communication; environmental health reporting; reporting science; journalist training; online training; journalism continuing education (search for similar items in EconPapers)
Date: 2014
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