The Strategic Alternatives for Emerging Markets Entry Strategies of Multinational Companies and Their Main Investments in Romania

Elena Serban
Additional contact information
Elena Serban: The Bucharest Academy of Economic Studies, Romania

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2012, vol. 13, issue 2, 337-347

Abstract: The article presents the strategic alternatives which are considered by a multinational company before deciding to enter on an emerging market. The decision is based on the long term opportunity of the selling market in the analyzed country, on the cultural and institutional differences between the multinational native and local environment, resources and business partners’ availability, as well as on the market share it can acquire since the entrance. Romania is considered one of the emerging markets in Central and Eastern Europe. During the past two decades, certain industries like telecommunications, FMCG, oil and energy, construction, finance and banks, pharma and IT represented the main targets regarding market entrance and development for the big international players. 107 companies were investigated. For seven of them we had to repeat investigation because of inconsistencies in responses. There were no refusals of questionnaires.

Keywords: strategies for entering on a new market; emerging markets; Romania; multinational company. (search for similar items in EconPapers)
JEL-codes: O10 O11 (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rmci.ase.ro/no13vol2/14.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:13:y:2012:i:2:p:337-347

Access Statistics for this article

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT is currently edited by Marian Nastase

More articles in REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT from Faculty of Management, Academy of Economic Studies, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Marian Nastase ().