Corporate Social Responsibility of European Retail Chains in Poland

Gra¿yna Œmigielska ()
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Gra¿yna Œmigielska: Cracow University of Economics, Poland

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2013, vol. 14, issue 1, 127-137

Abstract: The article reviews the core conceptual aspects of the corporate social responsibility as a principle of business viability, and then focuses on the relevant practices adopted by major international retail chains operating on the Polish market. The empirical background consists of fact-based accounts, drawn from either corporate websites or retail companies' reports, with a view to generating a kaleidoscopic rich picture of current practices. The main conclusions include: the sharp increase in public's and authorities' sensitivity towards social responsibility in business, the switch from external pressure to self-commitment of retail companies in pursuing relevant actions, and the concern towards fitting measures taken in this respect into corporate strategies, also adapting them to peculiarities of Polish market.

Keywords: corporate social responsibility; retail trade; international retail chains; practices; Poland. (search for similar items in EconPapers)
JEL-codes: L81 M14 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:14:y:2013:i:1:p:127-137

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