Revenue Management Strategies in the Hotel Industry during a Crisis

Georgiana-Florina ILIE (popa) and Lucian Stanciu-Gorun
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Georgiana-Florina ILIE (popa): Bucharest University of Economic Studies
Lucian Stanciu-Gorun: Bucharest University of Economic Studies

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2022, vol. 23, issue 2, 256-263

Abstract: Strongly hit by the pandemic crisis, the hotel industry needs a comeback. After a long period of pandemic, hoteliers are forced to identify new ways to reinvent their business. Many hotels were put up against the wall, taking into account the fact that a serious component of income were the restaurants that were often included in the accommodation package, there was practically the meal supplement. As the return of tourism is still being questioned, hotel representatives need to understand that people need safety and hygiene, which requires increased attention to gain confidence. One way to recover can be Revenue Management strategies adapted to crisis or post-crisis situations. In the following we propose four types of Revenue Management strategies in order to diminish the effects of the pandemic crisis.

Keywords: Hotel Management; Revenue Management; Hospitality; Management strategies. (search for similar items in EconPapers)
JEL-codes: M10 M31 M52 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:23:y:2022:i:2:p:256-263

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