Digital Platforms Business Models

Ioana Cîmpan, Emil Lucian Crisan, Irina Iulia Salanta and Alin Adrian Mihaila
Additional contact information
Ioana Cîmpan: Babes-Bolyai University of Cluj-Napoca, Romania
Emil Lucian Crisan: Babes-Bolyai University of Cluj-Napoca, Romania
Irina Iulia Salanta: Babes-Bolyai University of Cluj-Napoca, Romania
Alin Adrian Mihaila: Babes-Bolyai University of Cluj-Napoca, Romania

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2022, vol. 23, issue 5, 612-629

Abstract: Digital platforms have been recently studied in the literature as their relevance and impact is increasing rapidly. The purpose of this paper is to investigate based on the available literature the business models of digital platforms, and to form some typologies for understanding them better. In this endeavour we extracted 25 cases of digital platforms through a literature review process, continued with analysing them in detail to create four taxonomies of various business models of digital platforms. Results show a large variety of business models for digital platforms, and also an evolutionary trend. We grouped the data using the business model canvas, including key partners, key activities, key resources, value proposition, customer relationships, channels, customer segments, cost structure and revenue streams, resulting in four archetypes such as: marketplace, social community, software ecosystem and digital product. Future research may test qualitatively the evolution of a business model within each category, but also the Software Ecosystem model is studied from a managerial perspective, as it has only been explored from the information systems lens.

Keywords: Digital platforms; Business model; Marketplace; Social community; Software ecosystem; and Digital product. (search for similar items in EconPapers)
JEL-codes: M00 M15 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rmci.ase.ro/no23vol5/04.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:23:y:2022:i:5:p:612-629

Access Statistics for this article

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT is currently edited by Marian Nastase

More articles in REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT from Faculty of Management, Academy of Economic Studies, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Marian Nastase ().