Growth at Atlas Group: Deliberate or an Emergent Strategy?

Zafar I. Qureshi

Asian Journal of Management Cases, 2014, vol. 11, issue 2, 119-137

Abstract: The Atlas Group had expanded exponentially over the last ten years. Its Chairman, Mr. Yusuf H. Shirazi while drawing satisfaction from the performance of the Group had two key concerns: was launching Atlas Power, a company in the Energy & Power Sector the correct strategic decision and secondly given international market opportunities, at what pace should the Group expand its business outside of the country?

Keywords: Deliberate strategy; emergent strategy; strategic planning; parenting advantage; vertical versus horizontal growth; related or unrelated diversification; leadership transition; divestiture; BCG matrix; cultural integration; growth through acquisitions; uncertainty; business environment (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anjomc:v:11:y:2014:i:2:p:119-137

DOI: 10.1177/0972820114538341

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