No Dawn for ‘New Dawn’

Ashish Kumar, Ravi Shankar and Kiran Kumar Momaya

Asian Journal of Management Cases, 2009, vol. 6, issue 1, 27-35

Abstract: This case describes events in the build-up to the diffusion of an innovation before it has reached critical mass. The innovation in question is the large-scale use of renewable energy to power telecom sites. A manager is passionate about this innovation, and it seems to be a sound solution to an urgent business problem. However, he struggles to get acceptance for his ideas from key stakeholders, and his proposal rides a roller coaster.

Keywords: Diffusion of innovations; renewable energy; telecom; mobile operators; mobile communication (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anjomc:v:6:y:2009:i:1:p:27-35

DOI: 10.1177/097282010800600104

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