Rozee.Pk

Shazib E. Shaikh

Asian Journal of Management Cases, 2009, vol. 6, issue 1, 37-70

Abstract: Rozee.pk is a case about how an entrepreneur, having recently migrated from the Silicon Valley to Pakistan, is working on the commercial launch of his fourth (commercial) dot-com venture—as a late entrant into the online job posting and search market. However, this investment is different from his earlier ventures because the revenue streams will be coming from within the low e-readiness economy of Pakistan. The key decision the protagonist faces is how to move from free to paid services; delays add to the ‘burn rate’ and allow heavy promotions by a rival to capture market share. Launching prematurely may hurt the Rozee brand in pursuing key accounts.

Keywords: Electronic business; developing countries; business strategy; pure-play; Internet; recruitment; information systems (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anjomc:v:6:y:2009:i:1:p:37-70

DOI: 10.1177/097282010800600105

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