Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products

Revti-Raman Sharma, Farhana T Newaz and Kim-Shyan Fam
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Revti-Raman Sharma: School of Marketing and International Business, Victoria Business School, Victoria University of Wellington, Wellington, New Zealand
Farhana T Newaz: Graduate School of Business, Universiti Tun Abdul Razak, Kuala Lumpur, Malaysia
Kim-Shyan Fam: School of Marketing and International Business, Victoria Business School, Victoria University of Wellington, Wellington, New Zealand

Australian Journal of Management, 2017, vol. 42, issue 3, 482-501

Abstract: This study examines the effects of the interplay between various aspects of religiosity, generational cohorts and buying attitude on Muslim consumers’ purchase intention of Islamic financial products. Based on data collected from 1263 Muslim consumers in Bangladesh, the findings broadly support the proposed conceptual model that buying attitude acts as a mechanism that transforms religiosity dimensions of Muslims into purchase intention and that the Muslim religiosity–buying attitude–purchase intention relationship is moderated by generational cohorts. The unbundling of the religiosity construct provides a deeper understanding of how the mediating (buying attitude) and moderating (generational cohorts) relationships vary across various religiosity dimensions.

Keywords: Buying behaviour; generational cohorts; Islamic finance; religion; religiosity of Muslims (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:sae:ausman:v:42:y:2017:i:3:p:482-501

DOI: 10.1177/0312896216659530

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