Power, Conflict and Satisfaction: Perceptions of Shopping Center Based Small Retailers

Jack Dart

Entrepreneurship Theory and Practice, 1988, vol. 12, issue 3, 35-44

Abstract: With shopping centers capturing an increasing share of the consumer dollar, many small retailers have located in these complexes. In so doing, they agree to operate within a elaborate set of regulations which prescribe many merchandising practices and which are enforced by the shopping center manager. This paper deals with the satisfaction of small retailers with these arrangements and the extent of conflict they experience with the center manager. Several variables are examined to determine their ability to predict these conflict and satisfaction levels.

Date: 1988
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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:12:y:1988:i:3:p:35-44

DOI: 10.1177/104225878801200303

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