Perceptions of the Sex-Role Stereotypic Characteristics of Entrepreneurs: Women's Evaluations

Ellen A. Fagenson and Eric C. Marcus

Entrepreneurship Theory and Practice, 1991, vol. 15, issue 4, 33-48

Abstract: This study examined women's perceptions of the sex-role stereotypic characteristics of the successful entrepreneur. Women in female-headed companies gave greater weight to feminine attributes than women who worked in companies headed by men. However, both groups assigned more weight to masculine attributes in the profile of the successful entrepreneur.

Date: 1991
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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:15:y:1991:i:4:p:33-48

DOI: 10.1177/104225879101500406

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