Developing a Process Model of Intrapreneurial Systems: A Cognitive Mapping Approach

Robert D. Russell

Entrepreneurship Theory and Practice, 1999, vol. 23, issue 3, 65-84

Abstract: This paper uses a cognitive mapping approach to build a model of corporate entrepreneurship from an organizational perspective. This approach analyzes corporate entrepreneuring from a systems viewpoint and facilitates an understanding of the process through which entrepreneurial firms generate innovation. Additionally, the application of Maruyama's (1963) concept of “morphogenetic†systems provides a possible explanation for the nonlinear changes that are characteristic of intrapreneurship.

Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:23:y:1999:i:3:p:65-84

DOI: 10.1177/104225879902300305

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