Opportunity Recognition: An Exploratory Investigation of a Component of the Entrepreneurial Process in the Context of the Health Care Industry

Richard L. Mccline, Subodh Bhat and Pam Baj

Entrepreneurship Theory and Practice, 2000, vol. 25, issue 2, 81-94

Abstract: In this study we build upon a conceptualization of part of the entrepreneurship process that is frequently labeled “entrepreneurial attitude orientation.†This study uses a contextually rich conceptualization of a new exploratory measure, “entrepreneurial opportunity recognition†(EOR), that is modeled after the attitudinal approach used by Robinson, Stimpson, Huefner, and Hunt (1991). The study also uses a relatively unexplored industry context, the change-charged health care industry, to explore the potential of this new scale to correctly classify entrepreneurs from non-entrepreneurs. Results suggest a promising potential for the EOR and the attitude approach in entrepreneurship research.

Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:25:y:2000:i:2:p:81-94

DOI: 10.1177/104225870002500205

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