Exploring Entrepreneurial Cognition in Franchisees: A Knowledge–Structure Approach

Kristie W. Seawright, Isaac H. Smith, Ronald K. Mitchell and Richard McClendon

Entrepreneurship Theory and Practice, 2013, vol. 37, issue 2, 201-227

Abstract: Franchisees participate in new business creation uniquely, because, in many respects, the development of their ventures is under the direction of franchisors. In this study, using entrepreneurial scripts, we compare the extent to which franchisee venturing is similar to and/or distinct from individual–based entrepreneurship in nonfranchise new ventures. We therefore examined the entrepreneurial scripts of individuals in a purposeful sample of 54 franchisees compared to two counterpart groups: 54 independent entrepreneurs and 94 managers (neither franchisee nor entrepreneur). Using MANCOVA and follow–up tests we find that franchisees are less like entrepreneurs and more similar to nonentrepreneur managers.

Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1111/j.1540-6520.2011.00467.x (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:37:y:2013:i:2:p:201-227

DOI: 10.1111/j.1540-6520.2011.00467.x

Access Statistics for this article

More articles in Entrepreneurship Theory and Practice
Bibliographic data for series maintained by SAGE Publications ().