Export Marketing Orientation in Small Firms

Talaat Abdel-Malek

Entrepreneurship Theory and Practice, 1978, vol. 3, issue 1, 25-34

Abstract: The purpose of this article is to test empirically the hypothesis that managers of small firms are less export-oriented than those of larger firms. Testing was done by using data gathered by the author through personal interviews and a structured questionnaire from a sample of Canadian manufacturing firms which comprised exporters and non-exporters of various size. The results showed substantial similarity between small and large firms in terms of both managerial export-orientation and actual export involvement (exports as a ratio of total sales) of sample firms. Some proable reasons explaining this finding are given in the concluding section.

Date: 1978
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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:3:y:1978:i:1:p:25-34

DOI: 10.1177/104225877800300104

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