Decision Theory and the Small Businessman

George H. Rice and Richard E. Hamilton

Entrepreneurship Theory and Practice, 1979, vol. 4, issue 1, 1-9

Abstract: This is a field study of decision making by small businessmen. Thirty-five owner-managers were studied, and it was found that they employed a multidimensional, stochastic, non-quantitative decision process, normally involving several factors for each decision.

Date: 1979
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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:4:y:1979:i:1:p:1-9

DOI: 10.1177/104225877900400101

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