Strategies for Introducing Change in the Small Business

J. Randolph New

Entrepreneurship Theory and Practice, 1984, vol. 8, issue 4, 28-48

Abstract: Effective management of change is important to owners and managers of small businesses, particularly those whose goals include growth. This article explores the various reasons people resist change, introduces techniques for dealing with this resistance, and describes ways to adapt these techniques to individual situations.

Date: 1984
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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:8:y:1984:i:4:p:28-48

DOI: 10.1177/104225878400800404

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