The Contingency Plan—How to Profit from Opportunities Created by Others

Matthew C. Sonfield

Entrepreneurship Theory and Practice, 1984, vol. 9, issue 1, 44-48

Abstract: While small businesses can not generally create profit opportunities as can large firms, they need not rely only on luck for such profit opportunities to arise. This article explains how small business managers can develop contingency plans that will allow them to take advantage of opportunities created by others and then use these opportunities for their own profit.

Date: 1984
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Persistent link: https://EconPapers.repec.org/RePEc:sae:entthe:v:9:y:1984:i:1:p:44-48

DOI: 10.1177/104225878400900106

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