Collective Political Action and Media Strategy

Gadi Wolfsfeld
Additional contact information
Gadi Wolfsfeld: Department of Political Science and The Communication Institute, Hebrew University of Jerusalem

Journal of Conflict Resolution, 1984, vol. 28, issue 3, 363-381

Abstract: The study puts forth a theoretical framework for explaining the ways in which political action groups use the mass media. Rooted in the resource mobilization approach to conflict, media strategy is determined by the extent of collective resources. The mass media is seen as one of several alternative arenas of conflict through which groups attempt to influence the government. Compared to other more institutional arenas, access to the media is a relatively inexpensive alternative for small, unorganized groups. A more detailed understanding of media strategy comes through an analysis of the attempts of group leaders to meet specific groups needs and minimize particular risks. A participant-observation was carried out, involving three different action groups that were active during the Israeli withdrawal from Sinai. While all of the group leaders attempted to maximize collective rewards, their particular set of collective resources and needs were reflected in both the type of group risks they encountered and the media strategies they developed to minimize those risks.

Date: 1984
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/0022002784028003001 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:jocore:v:28:y:1984:i:3:p:363-381

DOI: 10.1177/0022002784028003001

Access Statistics for this article

More articles in Journal of Conflict Resolution from Peace Science Society (International)
Bibliographic data for series maintained by SAGE Publications ().