The Willingness to Pay to Keep a Football Club in a City: How Important are the Methodological Issues?

Pablo Castellanos, Jaume García and José Manuel Sánchez
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Pablo Castellanos: Departamento de Economía Aplicada I, Universidad de A Coruña, La Coruña, Spain
Jaume García: Departament d'Economia i Empresa, Universitat Pompeu Fabra, Barcelona, Spain, jaume.garcia@upf.edu
José Manuel Sánchez: Departamento de Economía Aplicada I, Universidad de A Coruña, La Coruña, Spain
Authors registered in the RePEc Author Service: Jaume Garcia Villar

Journal of Sports Economics, 2011, vol. 12, issue 4, 464-486

Abstract: The contingent valuation method (CVM) is used to estimate the willingness to pay (WTP) to keep a football club in a city in Spain (R. C. Deportivo de A Coruña). The authors pay attention to the distinction between genuine and protest zeros in the answer to an open-ended question. The authors propose the use of a Double Hurdle model where the information in the questionnaire for identifying the zeros is not used. The estimated nonuse value represents more than 81% of the total value. Nevertheless, when aggregating the sample estimates to population figures, the WTP is far below the amount of money of some potential decisions of the public authorities.

Keywords: willingness to pay; protest zero; Tobit model; double hurdle model (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:jospec:v:12:y:2011:i:4:p:464-486

DOI: 10.1177/1527002510385301

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