Customer Discrimination and Fernandomania

Andrew W. Nutting

Journal of Sports Economics, 2012, vol. 13, issue 4, 406-430

Abstract: This article tests for customer discrimination by examining attendance boosts associated with the Los Angeles Dodgers pitcher and Mexican national Fernando Valenzuela. Fernando’s starts were associated with higher attendance at games beginning in 1981 and as late as 1987, and as late as 1985 for games outside of Los Angeles. Attendance increased more when games were played in Metropolitan Statistical Area (MSA)s with larger Mexican populations. Attendance also increased more in MSAs with larger non-Mexican Hispanic populations, especially when such Hispanics did not claim a specific Latin American country of origin. Larger Asian populations led to significantly lower attendance at Fernando’s starts.

Keywords: customer discrimination; sports; baseball; Hispanics; Asians (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/1527002512450274 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:jospec:v:13:y:2012:i:4:p:406-430

DOI: 10.1177/1527002512450274

Access Statistics for this article

More articles in Journal of Sports Economics
Bibliographic data for series maintained by SAGE Publications ().