Environmentally-Friendly Stadium Travel of Football Fans: A Stated Preferences Study

Tim F. Thormann and Pamela Wicker

Journal of Sports Economics, 2024, vol. 25, issue 1, 3-29

Abstract: Drawing on a rational choice framework, this study investigates fans’ stated preferences for (more) environmentally-friendly stadium travel (bicycles/e-scooters) on game days. Data from fans of a German Football Bundesliga club were collected using an online survey in 2021 ( n  = 1,652). Travel preferences were assessed using the contingent behavior method. The results of regression analyses indicate that the likelihood of using environmentally-friendly transportation means increases with perceived benefits, while perceived costs decrease this likelihood. Specifically, perceived environmental benefits and being an environmental role model had a positive effect, while monetary, convenience, and time-related costs had a negative effect.

Keywords: Bundesliga; contingent behavior method; ecological sustainability; rational choice (search for similar items in EconPapers)
JEL-codes: L83 Q59 Z23 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:sae:jospec:v:25:y:2024:i:1:p:3-29

DOI: 10.1177/15270025231200889

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