Impact of Overwhelming Joy on Consumer Demand

Jean-Marc Falter, Christophe Pérignon and Olivier Vercruysse
Additional contact information
Jean-Marc Falter: University of Geneva, Switzerland
Christophe Pérignon: Simon Fraser University, Canada
Olivier Vercruysse: Catholic University of Louvain, Belgium

Journal of Sports Economics, 2008, vol. 9, issue 1, 20-42

Abstract: In this article, the authors identify the period following a Soccer World Cup victory as a period of overwhelming joy for the winning country, and they test the impact of a World Cup victory on the demand for soccer in this country. After controlling for the main determinants of attendance, the authors find that consumer demand has positively, significantly, and durably shifted in France following the 1998 World Cup. They also show that the rise in demand is stronger in the nine cities that hosted the World Cup and that the World Cup effect persists for percentage attendance after they control for season ticket holders. Finally, the authors find supportive evidence to their claim that exceptional performance improves sport popularity when analyzing soccer attendance in several control countries, attendance for a potential substitute for soccer in France, and other episodes of overwhelming joy.

Keywords: demand for sports; externalities (search for similar items in EconPapers)
Date: 2008
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/1527002506296548 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:jospec:v:9:y:2008:i:1:p:20-42

DOI: 10.1177/1527002506296548

Access Statistics for this article

More articles in Journal of Sports Economics
Bibliographic data for series maintained by SAGE Publications ().