Researching Travel Behavior and Adaptability: Using a Virtual Reality Role-Playing Game

Montira Watcharasukarn, Susan Krumdieck, Richard Green and André Dantas
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Montira Watcharasukarn: University of Canterbury, Christchurch, New Zealand, mwa66@uclive.ac.nz
Susan Krumdieck: University of Canterbury, Christchurch, New Zealand, susan.krumdieck@canterbury.ac.nz
Richard Green: University of Canterbury, Christchurch, New Zealand, richard.green@canterbury.ac.nz
André Dantas: University of Canterbury, Christchurch, New Zealand, andre.dantas@canterbury.ac.nz

Simulation & Gaming, 2011, vol. 42, issue 1, 100-117

Abstract: This article describes a virtual reality role-playing game that was developed as a survey tool to collect travel behavior data and explore and monitor travel behavior adaptation. The Advanced Energy and Material Systems Laboratory has designed, developed a prototype, and tested such a game platform survey tool, called Travel Activity Constraint Adaptation Simulation (TACA SIM). A main objective is investigating adaptability under the simulated situation of rapid fuel price. The computer game survey approach has the potential to capture real behavior data through a well-controlled experiment, because the participant experiences the survey as a role-play exploration. Feedback from participants confirms that TACA SIM collects data efficiently in an acceptable time while the participants enjoyed the experience. The authors propose that this gamed-based survey approach provides the basis for collecting and evaluating travel behavior data and adaptation behavior.

Keywords: experience; gamed-based survey; high fuel price; role-playing game; survey; travel adaptability; travel behavior; travel behavior adaptation; virtual reality (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:sae:simgam:v:42:y:2011:i:1:p:100-117

DOI: 10.1177/1046878110366070

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