The instruments of controlling, marketing and selling

Robert Kowalak
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Robert Kowalak: Економічна Академія, Вроцлав

Проблеми теорії та методології бухгалтерського обліку, контролю і аналізу // Problems of Theory and Methodology of Accounting, Control and Analysis, 2007, vol. 7, issue 1

Abstract:

The instruments of controlling, marketing and selling have been presented in this article. Modern systems, which maintain controlling, marketing and selling, such as CRM, CC and VR have been presented. The advantages, which they can bring to an enterprise have been determined.

Keywords: enterprise; financial activities of the company; controlling; marketing; controlling instruments; marketing and sales tools; support systems controlling and marketing (search for similar items in EconPapers)
Date: 2016-06-08
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Persistent link: https://EconPapers.repec.org/RePEc:scn:000pbo:70807

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