Relationship and functions of marketing and logistics in the enterprise

Kuzmenko A. V.
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Kuzmenko A. V.: USA of RT

Вісник економіки транспорту і промисловості, 2013, issue 44, 162-165

Abstract: Logistic structure of the company working closely with many functional departments : financial services, planning and production control. But the most significant relationship in the logistics of marketing. Over the goals and objectives of logistics and marketing, in fact, are part of a single process customer satisfaction. So, in this article the relationship marketing and logistics in the enterprise from the point of convergence of interests of producers and consumers. Determined and made an analogy between the basic rules and marketing logistics. The scheme, which, considering the opinion of experts, reviewed, analyzed as separate and joint marketing and logistics functions, taking into account the interests of one or other direction.

Keywords: МАРКЕТИНГ; ЛОГіСТИКА; ПіДПРИєМСТВО; ТОВАР; ВИРОБНИЦТВО; СИСТЕМА ЛОГіСТИКИ; СИСТЕМА МАРКЕТИНГУ (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031720:15071356

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